CBS Outdoor is an outdoor media provider who sell many formats of outdoor media from Buses to Railway. Other outdoor providers such as Maiden, Primesite and Clear Channel compete for the rest of the countries sheetage and each have their own specialist fields e.g. Roadside 48 sheets. In this case CBS is predominately responsible for transport and the traditional and digital formats that are available with them. CBS has been responsible for the whole scale changes that you may have seen in the London Underground bringing the advertising medium up into the 21st century. Cutting-edge digital innovations such as the Cross track projections (known as XTP’s) through to highly creative escalator panels, CBS puts the excitement back into Outdoor. CBS also sells other outdoor formats as well as the London Underground including National Rail, Docklands Light Railway and Trams and Buses, which again due to innovation and forethought it continues to evolve with the new single decker superside bus which is currently being tested in York. The reason and most importantly the finance for these whole scale changes is due to CBS retaining the single largest (£) outdoor contract in the World, the London underground. The new formats are already installed in the major stations and can be bought individually or as part of the premium Pearl packages. For more information on CBS and its outdoor formats go to http://www.cbsoutdoor.co.uk/.
Looking for a media planning agency to buy Outdoor?
See https://www.improvemarketing.co.uk/media-planning
Subscribe to:
Post Comments (Atom)
Posts
0 comments:
Post a Comment